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Another Great Year for Out of Home: 2011 Revenue Results
Its been another fantastic year for Out of Home with strong results for the end of 2011. Gross Media revenue for 2011 increased by an impressive 16.2% over 2010, the equivalent of 10.1million, with a year end result of 72.4 million. Jo Davenport, the Marketing & Communications Manager for OMANZ said: "Our members are very pleased with how Out-of-Home has performed during 2011. Revenue has continued to go from strength to strength, in what is still a fairly tight advertising market. We've now experienced seven quarters of consecutive growth over the corresponding period, so there's definitely an increased confidence by both advertisers and agencies in utilising Out-of-Home advertising to achieve their campaign objectives" "Without doubt some of the year's growth has been due to spend allocated over the period of the RWC. However throughout the year we've also seen wider use of OOH as advertisers add it to their schedule either as standalone advertising, or to complement the other elements of their campaign - and research has reinforced the effectiveness of this approach." Members have reported that early bookings for 2012 have been encouraging, and OMANZ have been busy bedding down plans for this year including sponsorship within OOH catergory AXIS 2012, an exciting education campaign, a NZ specific research study and the 2012 OMANZ Outdoor Advertising Awards which will roll out later in the year. With focused activity by both OMANZ and the member media operators in the pipeline a buoyant year is expected for the OOH sector during 2012. www.omanz.org.nz
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Posted by OMANZ on 20 Jan 2012
iSite Innovation: New digital billboard for Queenstown Airport
Coinciding with the kick off of the Rugby World Cup at the start of September iSite launched the latest innovation for the company – a new seamless digital billboard at the thriving and premium Queenstown airport. This 4.1m x 2.1m Seamless NEC digital billboard is made up of 16 NEC Ultra Narrow bezel 46” screens, positioned inside the main terminal building the wall captures the attention of both arriving and departing passengers. Seven new back lit LED panels were also installed in August adding to the premium offerings targeting the high spending tourism market of Queenstown. Queenstown airport is one of the fastest growing airports in Australasia, forecasting to have 950,000 passenger movements in 2011. The developments are all part of an ongoing strategy for iSite in the airport space and beyond focusing on creating innovative outdoor media solutions. This year has also seen the launch of an 8.2m x 2.1m seamless screen using the same NEC panels at Wellington airport – the largest third party digital advertising billboard currently available in any New Zealand airport.
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Posted by Isite Media on 23 Sep 2011
Out of home Growth continues in 2011
The Outdoor Media Association of New Zealand (OMANZ) announced further growth for 2011 with quarter two gross media revenue up 8.3% on the same period last year. Phil Clemas – Chair for OMANZ said: "It’s good to see continuing confidence in OOH from agencies and advertisers. On the back of this Q2 result was Q1 growth of 7.1% resulting in a half year increase of 7.8% or 2.235m” "Advertisers are seeing once again the true strengths of OOH, those being reach, presence and impact for brands and the Rugby World Cup event is inspiring wider use. Research reinforces that adding OOH to the media schedule can improve the effectiveness and impact of campaigns.” OMANZ members are confident of steady growth for the remainder of 2011 and are amidst plans to help further that growth for 2012 and beyond. In the meantime, OMANZ have planned to prepare a creative showcase of the great campaigns that appear over the period of the Rugby World Cup. "Out-Of-Home is such an impactful and visual form of advertising – we’re looking forward to showcasing some exceptional creative examples that really highlight OOH at its best.” The showcase will feature later in the year at www.omanz.org.nz
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Posted by OMANZ on 21 Sep 2011
iSite acquire assets of OTW
iSite Media are excited to announce that we have recently entered into an agreement to acquire the assets of OTW Ltd comprising of a significant portfolio of premium billboard sites, mainly located in Auckland. We propose to commence operating these sites in the final quarter of the year, subject to regulatory approval. iSite CEO, Wayne Chapman: "We are delighted with the outcome. The OTW sites are high quality and provide great strategic fit with our existing offering. The acquisition highlights our commitment to a vision of a vibrant and competitive OOH marketing in New Zealand. Further, it enables iSite to compete more effectively and positions the company to benefit from anticipated market and sector growth. " OTW owners Mark Venter and Mandie Skerrett: "We are pleased to be concluding a deal with iSite. After many years of operation it was important that our valued commercial and customer relationships pass to an operator with closely aligned values, reputation and commercial practices. We will work closely with iSite to ensure a seamless transition and thank everyone for their support over the years."
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Posted by Isite Media on 21 Sep 2011
Powerade challenges iSite Media
iSite Media has bought Powerade’s 9km interactive running course to life with the installation of a 18.7m x 3m Spectacular "official challenge leaderboard” billboard situated on Auckland’s waterfront. An interactive running course, the Powerade Challenge requires participants to register in order to compete. Runners follow an outlined course checking in at three Powerade vending machines along the way with the fastest runners receiving FAME on the official challenge Leaderboard. Demonstrating again the scale, fame and additional depth that Out-of-Home can bring to a campaign, iSite Media are excited to be part of this clever execution.
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Posted by iSite Media on 06 Jul 2011
iSite Innovation: New video wall for WIAL
As a leading media provider we strive to provide technological innovations that grow the OOH medium whilst providing a benefit to advertisers through an increased interaction between their brand and their target market. With this focus in mind at present we are trialling some Electro-Luminescent Panels (ELP) on the sides of our buses and are also installing the biggest brand advertising digital screen available at any airport in New Zealand. Measuring approx 9m x 3m this digital panel will be located in Wellington International Airport in the high dwell time retail space above the foodcourt and will be seen by visitors to the airport and departing passengers walking through to board their flights. With a proposed launch day of July 1, this panel is perfectly timed with the influx of visitors to the nation’s capital over RWC 2011.
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Posted by iSite Media on 16 May 2011
Outdoor advertising revenue rises 7.1%
Outdoor advertising revenue has increased 7.1% for the first quarter of this year compared to the same period last year. The Outdoor Media Association recorded first quarter revenue of $14.6 million, an increase of $970,000. Outdoor media operators anticipate more growth this year stemming from the Rugby World Cup. OMANZ marketing and communications manager Jo Davenport said it was a great start to the year, especially coming off the back of a positive 2010. "We’re definitely seeing out-of-home advertising go from strength to strength,” she said. "The next few months are about really solidifying our upcoming strategy to ensure we can deliver more value, service and profile to agencies and advertisers alike, and the launch of the website has been the start of that.” Recently formed OMANZ has recently launched its website at www.omanz.org.nz
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Posted by The National Business Review on 12 Apr 2011
A strong start to the year for Out-Of-Home
The Outdoor Media Association of NZ (OMANZ) today announced a strong start to 2011, with quarter one revenue results reported. Gross media revenue for the industry increased 7.1% over the same quarter last year, with Q1 revenue recorded of $14.6m – an increase of $970k. Jo Davenport, the Marketing & Communications Manager for OMANZ said: "This is a great start to the year, especially coming off the back of a positive 2010. We’re definitely seeing out-of-home advertising go from strength to strength. Our expectation is for the growth to continue throughout the year, especially as out-of-home is expected to feature prominently in media plans in the lead up to and during the Rugby World Cup.” It’s been a busy 12 months for the relatively newly formed Outdoor Media Association, whose aim it is to work on behalf of its members to increase the profile of out-of-home as a cost effective and efficient media channel. The Association has been working on their branding and logo, as well as having just launched their website. www.omanz.org.nz "The next few months are about really solidifying our upcoming strategy to ensure we can deliver more value, service and profile to agencies and advertisers alike, and the launch of the website has been the start of that” said Davenport.
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Posted by OMANZ on 12 Apr 2011
World Cup pushes Out-of-Home beyond estimates
OUT-of-home advertising did better than expected during the World Cup, as advertising spend in SA rose 14% last year. This came despite strict regulations by world soccer body Fifa to protect official sponsors and was expected to continue growing at a slower rate this year, thanks to new formats opening up to the sector. Planning and placement company Media Shop said out-of-home advertising spend (excluding self- promotion) grew from R1,1bn in 2009 to R1,2bn last year. According to PricewaterhouseCoopers, out-of-home advertising reached more than 85% of the adult population, outdone only by radio and television, which reached about 90% of the population. Store advertising had the greatest exposure in 2009, followed by mobile advertising on trucks, taxi advertising and billboards, which together had coverage that ranged from 82% to 72%. Lower down the scale was advertising on dustbins, buses, bus shelters, trailers and trains. PricewaterhouseCoopers had estimated that advertising spend would grow by 8,8% last year, but that it would slow this year to an estimated 4,7% as the residual World Cup advertising left the market. It expected out-of-home advertising in SA to be about R2bn strong. This was based on a slightly higher total adspend estimate than Media Shop’s of R1,4bn in 2009. Out of Home Media SA, the association that represents 23 companies in the sector, yesterday said over the past five years the industry had expanded to include a variety of new out-of-home formats to attract the public, such as moving transit media, street furniture and new transport platforms in Gauteng like the stations serving the bus rapid transit system and the Gautrain. Out of Home Media SA acting executive director Barbara Cooke said: "One advantage of out-of-home over any other advertising medium is that a consumer does not have to engage with the platform before viewing an ad on that platform; out- of-home media cannot be switched on or off. It is almost impossible to ignore a billboard, bus shelter or building wrap." Ms Cooke said true measurement of out-of-home media, which includes demographics, income and reaction to displays, had eluded the industry. A tender had been issued for applications to develop an audience measurement model to assist media planners and buyers. PricewaterhouseCoopers and Media Shop based their analyses on advertising spend, but the sector had not had a tool that was directly accessible to media buyers to provide them with detailed information on the effectiveness of an advert. Ms Cooke said they were looking for something along the lines of Australia’s MOVE — Measurement of Outdoor Visibility and Exposure — which based measurement on "likelihood to see" . This meant that only those people who in all probability would see and respond to an outdoor advert were included in the results. MOVE covered a cross-format planning tool that would produce audience measurement results for any combination of formats and/or markets against more than 110 demographics. "We are about to enter a very exciting phase in the sector that will see out-of-home measurements revolutionised," said Ms Cooke.
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Posted by benjaminc@bdfm.co.za on 09 Mar 2011
iSite wins Queenstown Airport
iSite Media today announced their successful bid for the exclusive advertising rights of Queenstown airport. Queenstown airport will join iSite Media’s extensive Out of Home portfolio which includes bus and billboard advertising throughout New Zealand, and advertising rights for Wellington Airport. The fourth busiest of New Zealand’s Airports and the fastest growing airport in Australasia, Queenstown airport offers advertisers a unique offering in what is universally acknowledged as the adventure capital of the Southern Hemisphere. iSite CEO Wayne Chapman commented, ”We’re delighted to be forming a partnership with Queenstown Airport. The region is deservedly acknowledged as a domestic and International destination of choice, with tourists injecting around half a billion dollars into the economy per annum over recent years”. "As the gateway, the airport has enjoyed sustained growth and provides visitors with a positive experience by virtue of the modern, characterful environment. A refresh of the advertising assets is planned over time to ensure that brand opportunities are integrated appropriately, and properly reflect the quality and setting of the airport”. Advertisers will be able to book advertising space from February 2011.
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Posted by Alana Bevan on 01 Feb 2011
Australian Out of Home industry records full year growth of 19%
The Out-of-Home industry ended the year posting a healthy 19% increase on net revenue year-to-date of $77 million, up from $400 million in 2009 to $477 million in 2010. Net revenue for the last quarter, September to December was up by 18%, $149 million compared to $126 million in 2009. These buoyant revenue results add to the strong year experienced by the industry. In February 2010 it launched its Audience Measurement System MOVE (Measurement of Outdoor Visibility and Exposure) providing accountability and transparency to advertisers. In September the industry also launched a major econometric research project, OUTSMART, which proved the medium’s ability to deliver outstanding Return on Investment. The 19% growth in 2010 represents not just the recovery from the Global Financial Crisis; it also represents market growth of 5% when compared to 2008 figures when the industry was at its peak following a six year growth period that saw it increase revenue by a massive 74% from 2002 to 2008. Part of the industry’s growth, despite the 2009 downturn, can be attributed to investment in growing its inventory. Charmaine Moldrich, who joined as CEO in March 2010, said, "Last year was an exceptional year for the industry. After 5 years and a $10 million investment, we launched our Audience Measurement System, which has been embraced by the media buyers and advertisers.” "Getting MOVE to market was a herculean task and a major achievement for the industry. Last year’s close to $80 million revenue growth, following the downturn in 2009, makes for an optimistic outlook for 2011.” "OOH is poised for future growth, we are a cost efficient way of reaching audiences, we now have an Audience Measurement System that is used widely. Our research proves the worth of our industry to advertisers and we are engaged across Australia with various communities and charities. It certainly is a very exciting time to be part of the industry and we are all looking forward to the challenges and opportunities ahead of us this year.” All categories across the sector have performed well in 2010.
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Posted by OMA on 28 Jan 2011
Outdoor advertising engages nearly 60% of consumers
A new study on the behaviour patterns of European commuters reveals that nearly 60pc of people on the go are actively looking at out-of-home advertising, while a third report having made a purchase as a result of seeing an outdoor ad. The Europe on the Move study, which looked at people’s daily travel patterns in six European countries (the UK, France, Italy, Spain, The Netherlands and Ireland), was carried out by Harris Interactive on behalf of CBS Outdoor International. Nearly 10,000 consumers were surveyed for the study in September and October of 2010. According to CBS Outdoor, the research finds that advances in technology have led to a growing population of tech savvy, highly mobile people who are increasingly likely to act upon commercial messages while out-of-home due to the growing connectivity offered by their mobile devices. They are also more likely to pay attention to outdoor advertising (63pc) and are particularly sensitive to boredom during their daily journeys. "Europe on the Move is a timely study of the journeys undertaken by people across Europe,” said Colin Leahy, managing director CBS Outdoor Ireland. "It gives clear insights and a deeper understanding and appreciation of the behaviour and attitudes into these audiences that are so highly valued by advertisers and how to reach them when they are on the move.” According to the study, boundaries between outdoor and indoor lives have blurred, with travellers shopping, working, socialising and researching online during even routine journeys. The report shows that nearly half (45pc) of all travellers report multi-tasking while on the move, including using mobile technology. The research reveals that European travellers are also using social media platforms almost equally in-home and out-of-home (for example, Facebook 56pc in home compared with 54pc on-the-move). CBS Outdoor said that almost 70pc of empowered, mobile European travellers identified in the research were found to have acted as a direct result of outdoor advertisements, leading to potentially increased impulse buys and brand recognition. Over 19pc of Europeans reported going online to purchase items seen in outdoor advertising according to the survey. Over half of respondents (58pc) said they consciously look at outdoor ads, higher than any other form of advertising. The report also looked out how people’s moods and thoughts change depending on their mode of travel and time of day and how these patterns vary across different European markets. CBS Outdoor said this insight will help marketers to design more effective campaigns, integrating outdoor and mobile digital channels.
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Posted by Business and Leadership on 26 Jan 2011
The hills are alive with the sound of increasing outdoor revenue
Much like Julie Andrews, the Outdoor Media Association of New Zealand has been seen bursting into song to express its emotions recently after the revenue numbers for 2010 were announced. And fair enough too, because with a year-end total of $62.1 million, gross media revenue for the year was up 7.3 percent over 2009, with the second half of the year delivering a 12.2 percent increase on the same period of 2009. "Our members are very pleased with how out-of-home (OOH) has performed during 2010,” says Jo Davenport, marketing and communications manager for OMANZ. "Sales have continued to go from strength to strength, in what is still a pretty fragile and cautious advertising market. In what could be seen as evidence of an industry inferiority complex, the standard line that "these results validate a return in confidence of the OOH sector” was uttered once again following the announcement. And, with strong early bookings received for 2011, that confidence looks set to remain in place–and hopefully increase. Although, one spanner in the outdoor works is that while the 500 metre clean zone for the Rugby World Cup appears to have been given the green light, the Ministry of Economic Development hasn’t formally announced its decision yet, so there’s still some uncertainty. "That coupled with the expectation that OOH media will feature prominently in media plans in the lead up to and during the Rugby World Cup gives us the confidence that 2011 should continue to yield positive results for the industry. From our observations, Out-of-Home media is definitely being taken seriously by both agencies and advertisers as they become more aware of how effective OOH can be within their campaigns. We will work hard to raise the profile and reinforce the strengths of OOH which will help agencies and advertisers realise the benefits our medium has to offer.” While revenue numbers are on the up, so is the activity at OMANZ, as evidenced by the recent warning shot that was fired in the direction of ‘unsubstantiated claims’ made in an advertisement by Urgent Courier’s Mobile AdVert and the soon-to-be launched new OMANZ branding, which was created by DraftFCB and will be rolled out with the fresh OMANZ website in the next few weeks.
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Posted by StopPress on 24 Jan 2011
Outdoor Continues Double Digit Growth in Q3
London, 8th November 2010 The Outdoor Advertising Association today announces that outdoor revenues for the period July-September 2010 reached £212.2m, up 12.4%year on year. Categories spending more in Q3 were retail (lead advertisers include M&S,H&M, Asda), motors (Vauxhall, Renault, BMW), food (Kellogg s,Cadburys, Mars) finance (RBS, Nationwide, Lloyds), and computers(Samsung, RIM, SAP). Overall the biggest outdoor advertiser was BSkyB, with expenditure of £11.1M in the quarter. Roadside formats performed well this quarter, taking 52.4% of the revenue roadside's highest share since Q4 2007. Large format sites such as 96sheets and banners were especially in demand, as were 48 sheets in thetransport sector. The other standout performance was digital small formats in the retail and leisure environments, which more than doubled revenue year on year following investment in the sector. Digital revenues accounted for £23.8m in Q3, up 62% year on year. Approximately 3000 digital screensnow exist in five different environments: roadside, rail, retail, leisure and Underground. Digital revenue made up 11% of all outdoor revenue in the quarter. For the three quarters to date, the outdoor medium is up 14.9% in 2010 overall a performance which compares strongly against other media, TV included. "This quarter sees the continuation of outdoor's strong recovery in 2010", said Mike Baker, CEO of the OAA. "75 of the top 100 spenders have increased their spend this quarter, which is a heartening sign. We continue to regain advertiser confidence, and outdoor's share of display spending is once again heading towards the 10% threshold."
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Posted by OAA on 08 Nov 2010
Out of Home Keeps Growing
The Out-of-Home industry continues on its growth trajectory posting a healthy 20% increase on net revenue year-to-date at the end of the third quarter of 2010 compared to the same period in 2009. Net revenue for the quarter, July to September, increased 30% to $111.4 million compared to $85.8 million in 2009. Charmaine Moldrich the CEO of the Outdoor Media Association said the industry was looking forward to continued growth in the final quarter. Ms Moldrich said: "It is heartening to see such growth following on from the launch of new research, Outsmart, conducted by BrandScience which proves that OOH is a medium that delivers a high Return-on-Investment (ROI) to advertisers. " The independent research released by the OMA last month confirmed that the medium returned a high ROI when employed as a standalone or as part of a total campaign mix. Following the launch earlier this year of MOVE, the industry's audience measurement system providing accountability to advertisers, these new studies provide solid data as to how Out-of-Home performs in the market. Research highlights show that Out-of-Home: Out-of-Home delivers ROI and memory as a stand-alone medium and a media multiplier. The higher the budget spend on Out-of-Home the larger the return on investment. All categories across the sector have performed well in the third quarter compared to 2009: $38.7 million: Roadside Billboards (over and under 25 square metres) $39.7 million: Roadside Other (street furniture, taxis, bus/tram externals, small format)\ $16.4 million: Transport (including airports) $16.6 million: Retail
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Posted by OMA on 13 Oct 2010
Survey: Most Americans Believe Digital Billboards Help Drivers
(Washington) Eighty percent of US adults believe digital billboards help alert drivers of important information and a similar percentage disagrees with efforts to ban billboards, according to a new survey from Opinion Research Corporation (ORC).The poll, conducted in late August, confirms the acceptance of outdoor advertising in general and newer, high-tech digital billboards in particular."People know a good thing when they see it, said Nancy Fletcher, president and CEO of the Outdoor Advertising Association of America, which funded the study. "They understand, sometimes even better than politicians and regulators, when something is good for their communities and their businesses. Clearly, they agree digital billboards are good. The study also found most people (63%) rely on billboards (digital and conventional) when they are traveling to learn about local attractions, lodging options, and restaurants.Contrary to assertions by anti-business activists, the vast majority of people disagreed with negative statements about billboards. Seventy percent of people disagreed with the statement "I hate billboards" and a whopping 76 percent of people disagreed with efforts to ban billboards. More than 80 percent of young people supported billboards."People appreciate and use outdoor advertising", said Fletcher. "Those who advocate against billboards are out of step with the majority of Americans." The study was conducted through a third party research group, Strategy One, as part of a larger ORC survey. OAAA did not write the questions, conduct the research, or have any influence on its results. The survey had a 3.1 percent margin of error.
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Posted by OAAA on 27 Sep 2010
Out of Home Advertising Revenue up 3.6% in Q2
(Washington) Out of home advertising industry revenue jumped 3.6 percent in the second quarter of 2010 when compared with the same period in 2009, accounting for $1.88 billion, according to figures released by the Outdoor Advertising Association of America (OAAA) today. The increase is the industry s largest year-over-year gain since 2008. "We've been seeing signs the industry was beginning to recover for some time,said OAAA President and CEO Nancy Fletcher. "These results show advertisers are reentering the marketplace and they re seeking effective, cost efficient media, specifically, out of home. Revenue was particularly strong in June, when the industry saw a rise of 7.1 percent over the previous year. "June was a great month for the industry,said Fletcher. "We hope it s a sign of things to come. Industry experts attribute the rise to increased investment in measurement and new technologies, in addition to a generally improving ad economy. "The outdoor advertising industry has not been standing still or going into the bunker during the down period," said Stephen Freitas, OAAA s chief marketing officer. "Out of home companies invested in infrastructure and their medium and what you are seeing now are the dividends from that investment. OAAA issues full industry revenue estimates that include, but are not limited to, Miller Kaplan and Kantar Media data on out of home, member company affidavits, and media projections based on a mix of recognized nationally syndicated data sources. Revenue estimates include billboard, street furniture, transit, alternative, and cinema advertising spending.
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Posted by OAAA on 23 Aug 2010