case study: Just jeans
In March 2010, Just Jeans ran a Billboard-only Out of Home Campaign in the three main metropolitan cities.
The Billboards were located in Auckland, Wellington and Christchurch and were targeting People aged 18-29 years.
The objective of the campaign was to promote their new season clothing styles and drive sales for Just Jeans, whilst maintaining brand awareness amongst their core audience.
The Billboards were located in Auckland, Wellington and Christchurch and were targeting People aged 18-29 years.
The objective of the campaign was to promote their new season clothing styles and drive sales for Just Jeans, whilst maintaining brand awareness amongst their core audience.
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