case study: Jim beaM

In February 2010, Jim Beam partnered with iSite Media for an exclusive Out of Home campaign.   Running across the month, the Fullback bus campaign took place in the 3 main metropolitan cities (Auckland, Christchurch and Wellington) targeting Males aged 21-45years, with a focus on a core target of Males 21-25years.

The objective of the campaign was to increase awareness of Jim Beam's "Boot full of Loot" promotion, increase brand visibility and drive people in store to purchase.

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