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New look QMS NZ a game-changer More >
LAUNCHING: The Christchurch Gateway More >
Paddle for Hope 2016 More >
AURA doubles digital billboard audience More >
R&F for billboards is here! More >
LIVE: NZ's largest digital billboard More >
Media Brand of the Year 2015 More >
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Latest news

New look QMS NZ a game-changer

QMS Media Limted (QMS) today announced that the business has completed the successful integration of QMS NZ with the recently acquired iSite Media. The newly merged entity will relaunch as QMS NZ and will be led by CEO, Wayne Chapman.  QMS Group CEO, Barclay Nettlefold commented "This marks an exciting new era for the New Zealand OOH industry that will reshape the face of the sector and provide benefits to our advertisers and their customers.  "QMS is delighted to have achieved this integrated outcome in New Zealand, a market we view as being strategically important to the Group. The QMS Board has every confidence that Wayne and his NZ team will continue to drive the business to new heights, and we are committed to ensuring that QMS NZ remains at the forefront of thought  leadership and innovation.Ē  Current QMS NZ executives Chris Monaghan and Cameron Taylor will join members of the existing iSite management group to form an expanded executive team, and will be focused  on Group Strategy and Strategic Partnerships respectively.  The experience and expertise of the new executive team will deliver on QMSí strategic objectives and position the combined business for continued success and future growth in the New Zealand  market.  QMS NZís product  offering now includes ten landmark digital billboards across New Zealand, more than 450 static billboards, in excess of 1,400 buses, along with strategically located panels throughout key airport and retail precincts. QMS NZ will also continue to provide core non-traditional product offerings such as experiential marketing and ambient advertising, and will deliver some exciting new digital formats throughout Auckland Transport in the coming months.  The breadth and scale of the QMS NZ portfolio enables the business to provide intelligent outdoor media solutions that reach consumers at every stage of their journey.  Newly appointed CEO, Wayne Chapman noted, "Todayís announcement represents the culmination of six months of hard work to bring together two highly complementary businesses in a manner designed to preserve and create value for our clients and stakeholders. Our new business allows us to create a compelling proposition combining an expanded services offering, existing scale and strength, and the ability to stand on the shoulders of the QMS Groupís expertise and experience; particularly in respect of the digital journey to which we are fully committed.  "The key attributes that made iSite a success; our people, values and focus on delivering quality solutions for our clients, are encapsulated in the heart of the QMS brand and will be fundamental to the way in which we conduct business moving forward.  "This is a hugely exciting time for OOH and for QMS NZ. Iím honoured to be entrusted to lead this great business, and privileged to work with and for such an outstanding, talented and passionate team of like-minded people.Ē    For further comment and information:    Wayne Chapman Chief Executive  Officer QMS Media NZ T: +64 9 360 2327   QMS Media Limited is a publicly listed company on the Australian Stock Exchange. QMS is a leading outdoor media company in Australia, New Zealand and Indonesia, specialising in premium landmark digital and static billboards, street furniture, retail and transit media.

Read More Posted by QMS NZ on 30 May 2016

LAUNCHING: The Christchurch Gateway

iSite Media has launched the latest digital spectacular site in the AURA collection, The Christchurch Gateway. At 50sqm, it is the largest digital site in Christchurch featuring the same high-quality LED screens as its sister sites; The Victoria, City Gateway and Riccarton. With perfect site lines, the Christchurch Gateway towers over Victoria Street, a key corridor into the CBD from the airport and northern suburbs. Situated just before the iconic clock tower and surrounded by new built commercial offices, the area has a rich variety of bars, restaurants, pop up cafes and a casino. This premium site has a premium audience traveling into the city from the affluent suburbs of Merivale and Fendalton - those who pass this site earn and spend more than the average Christchurch resident. Over four weeks the Christchurch Gateway will reach over 43,000 people eight times. The site is available to book now as part of the launch partner programme and will go live on the 18 April 2016. For press enquiries, please contact CEO, Wayne Chapman or for sales information our Sales Director, Matt Williams. 

Read More Posted on 30 Mar 2016

More News

Paddle for Hope 2016

On Saturday 13th of February iSite Media and some of our amazing media agency friends (OMD, SparkPHD, IKON, MediaCom, Y&R & FCB) took part in the annual Starboard Paddle for Hope event at Okahu bay in Auckland. Paddle for Hope is a fun stand up paddle board fundraiser created by cancer survivor Karin Horen in support of Pinc & Steel cancer rehabilitation - helping cancer survivors thrive. It was a perfect day in the sun and on the water as our teams raced around a 700m course all dressed in pink, had a go at Yoga boarding, watched celebrity sprint races and overall enjoyed the celebration of everything pink. Combined our teams raised almost $12,000 for Pinc & Steel - ultimately helping over 40 New Zealanders diagnosed with cancer recover faster. A huge thank you to everyone who donated, fundraised and participated in the event - we really appreciate all your support.   

Read More Posted on 15 Feb 2016

AURA doubles digital billboard audience

Digital billboards have reached a tipping point in becoming a standalone medium as iSite Media continues investment in its Aura digital billboard brand releasing five new sites, including expansion into Christchurch. This release more than doubles the existing collection with a combined reach of 330,000 people over a two week period. "The City Gateway" on Fanshawe Street will join The Victoria as the second AURA digital spectacular in central Auckland. This large format site (5.5m x 11m) stands five stories high and is situated on one of the busiest roads into the CBD with a reach of 150,000 people over two weeks. The site is available to book now as part of a launch partner program and will go live in January.  'Riccarton' is set to be a stand out spectacular digital billboard in Christchurch live in February. Situated on Riccarton Road, a major arterial into the city centre, the 4m x 8m site will reach over 60,000 people in two weeks. The Audience Collection will also continue to expand with the addition of two further strategically located sites in Auckland and one in Christchurch. Wayne Chapman, iSite CEO said: 'We're delighted that the digital vision for AURA that we've previously articulated continues to coalesce rapidly. The addition of a second landmark Auckland spectacular solidifies iSite's commitment to the nation's biggest city and most important advertising market, and we are particularly excited to bring cutting edge display technology to Christchurch, a city with which we hold deep ties. Also, the expansion of our Audience Collection network sites propels us toward our stated objective of creating an urban perimeter comprising key ingress and egress points to reach audiences as they move around New Zealand's major cities." For press enquires please contact CEO, Wayne Chapman or for sales information our Sales Director, Matt Williams.     

Read More Posted on 10 Nov 2015

R&F for billboards is here!

iSite Media announce a significant step change in planning capability across its national billboard portfolio with the launch of Reach & Frequency for billboards. This new insight, in market from September, affords marketers an unparalleled view of their billboard audience. The planning tool represents the latest milestone in a three-year audience measurement journey and utilises smart geo-located data points to create a sophisticated national journey map. This enables iSite to harness this insight to deliver more effective outdoor campaigns. Wayne Chapman, iSite's Chief Executive, comments, "Understanding who consumers are and how they move around their environment when out of home is a guiding principle in our quest to develop deeper insight. We aim to drive greater value for our customers and ultimately better-informed decision making. Having done the heavy lifting in pioneering a transit measurement system last year, it is a logical progression to expand the capability to include our billboard inventory. This supports our vision of changing the conversation - from panels to people." For its work in measurement, iSite Media won the 2015 Media Business of the Year at the CAANZ Beacon Awards, three TVNZ NZ Marketing Awards and five Gold NZDM Awards.  

Read More Posted on 10 Sep 2015

LIVE: NZ's largest digital billboard

The largest digital billboard in New Zealand, The Victoria, has been switched on by iSite Media. NZ's first spectacular Auckland CBD billboard forms a key part of iSite's Aura branded digital collection, aimed at targeting high profile locations and building a network of sites that will deliver coverage across NZ. The screen is 15 stories high on the corner of Victoria and Hobson Street. At 8m wide, 16m high it is visible from over 1km across the heart of the city. The Victoria has generated unprecedented advertiser demand, partners at launch are: Adidas, Air NZ, Coca-Cola, Holden, SKY TV and Spark. iSite Media is investing millions of dollars into digital screens across New Zealand; CEO Wayne Chapman says "The Victoria represents the ambition  of iSite Media to deliver world-class digital outdoor advertising to New Zealand. The site is a culmination of thousands of man hours of work and investment in the latest digital screen technology. It joins our existing Aura collection as the beginning of a significant roll out of both network and spectacular digital billboards over the months." Outdoor advertising in New Zealand grew by 8% last year and across the world significant growth has come from digital outdoor. iSite Media expect digital outdoor to drive 30% growth in the outdoor market in the next five years.   

Read More Posted on 02 Sep 2015

Media Brand of the Year 2015

We are proud to announce that iSite Media won Media Business of the Year at the 2015 CAANZ Beacon Awards on Thursday 23rd April. It was our fourth year as finalists alongside tough competitors TVNZ and MediaWorks Radio. The judges were looking for the business with a clear vision and strategy who implemented that strategy with measurable results ultimately impacting the success of the Business. This marks a year of achievement for iSite Media taking home three TVNZ Marketing Awards and sweeping the floor at the NZDM Awards for our work on understanding and measuring outdoor advertising. 2015 will see further focus on developing outdoor measurement in New Zealand 

Read More Posted on 11 May 2015

NEW: NZ's largest digital billboard

iSite Media will soon provide marketers the opportunity to brand the Auckland skyline, with plans announced to establish New Zealand's largest digital billboard in the centre of Auckland. Towering over Victoria and Hobson Streets it will attract a huge daily audience, and be visible over distances of more than 1 kilometre. 'The Victoria' will light up the day and night with 124m2 of the highest quality LED technology, delivering a spectacular digital display to captivate audiences and illuminate brands. 'The Victoria' headlines iSite Media's new digital billboard collection, Aura. The collection launches with two high profile sites in the heart of Newmarket arriving in June. Wayne Chapman, CEO of iSite Media states "We are excited to launch Aura, our digital collection brand and to premiere 'The Victoria' as the centrepiece. The site epitomises our vision of digital billboards through its prominent position, leading technology and distinctive design. iSite is committed to being at the forefront of the digital re-imagination of NZ OOH, and expect Aura to become an important and growing area of our business." For further information please contact your iSite account manager or CEO Wayne Chapman on 09 360 2327. Click here for more details on 'The Victoria' and Aura by iSite Media. 

Read More Posted on 20 Apr 2015

Finalists at CAANZ Beacon Awards 2015

iSite Media are excited to announce that we are finalists at the CAANZ Beacon Awards 2015 for Media Business of the Year for the fourth year in a row. We are proud to be the only Outdoor company in this category alongside some amazing competition -  MediaWorks Radio and TVNZ. It is great to see our work on bus advertising measurement continue to be recognised with the addition of Reach & Frequency last year.  We would love to extend our congratulations to all the finalists and look forward to celebrating with you all on April 23rd in Auckland.  

Read More Posted on 01 Apr 2015

Reach & Frequency expands to 7 Mets

An outdoor advertising campaign consisting of 51 buses spread evenly across the country reaches 1,003,000 people an average of four times over a four week period.  In 2014 iSite Media launched Reach & Frequency for buses. The multi award winning measurement system can now tell you how many people have the opportunity to see a bus advertising campaign and how often. Its success and demand for further measurement  has meant the system has now be rolled out to include Hamilton, Tauranga, Queenstown & Dunedin - giving you the 7 mets ( including Auckland, Wellington & Christchurch)  Plan a campaign knowing you are reaching the right audience across New Zealand with iSite Media's Reach & Frequency for bus advertising. 

Read More Posted on 25 Feb 2015

The BIG Reach Pack

Available from the 1st of March iSite media is launching the Big Reach pack featuring eight 12x3 motorway billboards capturing the attention of over 590,000 people per day (more than any other pack on the market).  With coverage in Auckland, Wellington & Christchurch, the sites feature cutting edge LED technology shining four times brighter than a standard billboard. We have also invested in architecturally designed frames to create a premium space for your brand with flexible two week posting. Flexible, brighter, clearer, hardworking, easy to buy? What's not to love. 

Read More Posted on 23 Jan 2015

iSite launches R&F for bus advertising

Big Data has helped iSite deliver a first for New Zealand media with Reach & Frequency for bus advertising. For the first time in New Zealand Outdoor advertising sector, marketers and media agencies will be able to compare a key outdoor format against other media with the launch of iSite Media's Reach & Frequency data for bus advertising. Reach and Frequency enables customers to see the total unique audience and the number of times the campaign can be seen. This can be further analysed and targeted using customer spend data and demographic profiles for the NZ Census, delivering effective and targeted outdoor campaigns. iSite Media worked with leading New Zealand data companies Critchlow and Datamine for nearly two years and has already had a great recognition for its pioneering work on outdoor media measurement with 3 TVNZ Marketing Awards and 6 NZDM awards in the last year. Chief Executive Wayne Chapman said "iSite understand that it is more important than ever for marketers and agencies to be accountable for their advertising spend. We believe introducing a universally accepted and understood currency such as reach and frequency will enable more effective consideration of transit advertising and ultimately better informed investment decision making. It represents an important next step towards our objective to evolve the conversation with our customers from that of buying advertising panels to one of buying an audience"     

Read More Posted on 01 Jan 2015

Brand New: Westfield 277 Sites

iSite Media are proud to announce the arrival of three high impact sites in Auckland's vibrant shopping mecca, Newmarket. Targeting cars and shoppers entering and exciting Newmarket on all sides of Westfield 277. Live from the 1st of November a high impact 12x3 will sit on the corner of Gillies Ave & Mortimer Pass along with a stand out 6x3 on the busy feeder road, Morrow Street. February will see the arrival of another bold 12x3 on the side of 277 on Mortimer Pass capturing traffic heading to Nuffield Street, the centre of Newmarket and the 277 car park. Surrounded by affluent suburbs such as Remuera, Epsom, Parnell and hosting numerous high profile schools, Newmarket is a great location to reach a broad range of shoppers both young and old. These brand new sites offer complete domination in this high profile shopping destination alongside our already strong Newmarket presence.

Read More Posted on 22 Oct 2014

Brand new Manukau Rd billboard

iSite Media are excited to launch a brand new premium 12x3 billboard located on the very busy Manukau Road, Epsom, situated just before the Ranfurly Road intersection. This newly built site targets traffic heading south from the affluent suburbs of Newmarket, Parnell, Remuera, Mt Eden and Epsom. It is also a main arterial route through to Auckland International Airport. Available from October 1st - be the first to advertise on this fantastic new site. Contact us today to find out more.   

Read More Posted on 01 Oct 2014

Triple Award winners at NZ Marketing Awards

iSite Media were triple award winners at the TVNZ NZ Marketing Awards 2014 held at the Langham last Thursday (August 28th). It was an incredible win on our debut appearance taking home more awards than any other finalist. The Highly Targeted Outdoor tool & launch came out on top amidst an experienced list of finalists to win B2B campaign of the year along with two judge's choice awards for Innovation and most Transformational. The judges commented that iSite Media "redefined the business to be the owner of an audience. This has completely transformed the way they do business and also changed the approach of an industry. Put together huge amounts of data in a way that customers can easily understand and bought all stakeholders into a solution." In short iSite Media rocks! To find out more about Highly Targeted Outdoor and how Business Intelligence can help plan your outdoor advertising campaign click here. 

Read More Posted on 03 Sep 2014

iSite bolsters Executive Team

In the first of two newly created roles, an internal promotion sees iSite National Commercial Manager Frank Costello assume the position of Operations Director. In the second announcement, iSite is pleased to confirm the appointment of Phil Neely to the newly created role of Commercial Director.Phil brings extensive commercial and marketing experience, and the benefit of a wide perspective having operated successfully within a broad spectrum spanning brand owner, media seller and agency environments. His past experience includes roles at OMG, Hypermedia, Progressive Enterprises and Goodman Fielder. iSite CEO Wayne Chapman "These two new roles exemplify our commitment to executing the strategic framework that underpins our business ambition. Each mandate will be instrumental in ensuring that iSite remains best positioned to maximise expected future opportunities afforded by evolving consumer and media dynamics" "We are delighted to attract a Commercial Director of Phil's calibre to join our crusade, and I look forward to working with him to further evolve iSite's commercial strategy" 

Read More Posted on 14 Aug 2014

New standardised billboard currency - DTV

OMANZ has announced a new standardised billboard currency - Daily Traffic Visuals (DTV) OMANZ, the association representing members comprising of more than 80% of the NZ OOH Industry has announced important changes to the way billboard audiences are measured. Adam McGregor, GM of OMANZ explains; "Our members have moved to address a stated impediment to OOH revenue growth - namely agency frustration at inconsistency between companies in the time period in which audiences were expressed and in some cases lack of confidence in the numbers themselves." To address this need, from the 1st of August all member billboard operators (APNO, iSite Media, Media5) will adopt a single currency - Daily Traffic Visuals (DTV). The new system delivers significant advances in three ways: Firstly and importantly, the base traffic counts are not supplied by the media operators. Leading independent geo-spatial experts, Critchlow have derived the latest and most accurate traffic counts on relevant road sections for each billboard ensuring the integrity of the base data. Secondly, Critchlow in conjunction with iSite Media has developed a series of rules which, when applied universally refine the audience outputs. For the first time agencies can have confidence in a consistent, independently verified methodology for applying variables such as billboard orientations, traffic flow and effective viewing distance. Thirdly, DTV numbers will be accompanied by a Critchlow trust mark assuring their authenticity. Member operators have agreed to publish DTV numbers on their site cards and proposals in the public domain. To further guarantee transparency outputs will also be available on the OMANZ website for reference. OMANZ chairman, Wayne Chapman commented, "The introduction of the DTV currency is a modest but nonetheless significant step in the continuing maturity of the OOH industry. Members have demonstrated an ability to work collaboratively towards an outcome that will deliver our customers a superior product and give them the confidence to further invest in the growth of our medium."  

Read More Posted on 01 Aug 2014

Spectacular new site in Christchurch

iSite Media are proud to announce a stunning brand new Spectacular billboard located on Victoria Street in central Christchurch. The site targets commuters and those visiting bars and restaurants in this central and vibrant area - with daily visuals of over 12,000. iSite Media has been a dominant billboard provider in Christchurch with an office in the city for over 14 years - we are excited by the recent growth and development of this city and a long term supporter of the Christchurch rebuild. 

Read More Posted on 19 Jun 2014

Stand out performance for NZ Outdoor Media in 2013

The ASA figures released on 19th March show Outdoor media investment now stands at 3.3% of all media spend following growth in annual revenue of 13.4% year-on-year over 2012.   OMANZ GM, Adam McGregor said, "This is a stand out performance, with only Interactive and Cinema showing such healthy double-digit growth. This performance is in-line with the growth in OMANZ member revenue for 2013, released in January this year. It's clear that Outdoor is benefiting from the re-direction of advertising dollars away from TV and Newspapers, as well as continued meteoric rise of Interactive.   According to Nielsen data the most notable categories of increased investment are Investment/Finance +60%, Household Furnishings +60%, Telecoms +70%, Business Services +100%, Accessories +104%, Pharmaceuticals +128% and Industrial +217%. This is all very encouraging, as is the 5.1% increase in all media revenue".   OMANZ Chair, Wayne Chapman said, "This is a terrific result for our members and a further ringing endorsement for the value and relevance of OOH in NZ. Our sector has shown a commitment to investment and innovation, and it is this continuing focus that underpins our confidence in a sustainable future growth trajectory. OOH is ideally positioned to benefit as more critical scrutiny is placed on diminishing returns from lead channels in light of changing consumer behaviour and media consumption. OMANZ members take encouragement from the continued increase in investment in the sector and remain focused on pursuing our goal of 5% market share".   For further details please contact: Adam McGregor, General Manager of OMANZ Email: 09 489 8888    Wayne Chapman, Chair OMANZ 09 360 2338   Please find the original release here>> 

Read More Posted by OMANZ on 21 Mar 2014

iSite Welcomes two new North Western Motorway Sites

iSite Media are excited to showcase the latest additions to our extensive billboard coverage with two NEW spectacular sites located on Auckland's busy North Western Motorway.    The sites are available from 1st of April and capture the attention of drivers on one of the busiest stretches of road in Auckland with traffic backing up in front of the billboards day and night.   Call your agency managers today for more information on 0800 247 483.  Click here to see the site cards>> 

Read More Posted on 19 Mar 2014

iSite Media wins Supreme Nexus Award at NZDM Awards 2013

Our 'Highly Targeted Outdoor' campaign won the prestigious Supreme Nexus Award at the NZDM Awards gala event 2013. We had an unbelievable night, walking away with a staggering six awards! Three Nexus Gold awards for Marketing Products & Services, Strategic Vision and Customer & Market Insight; a Silver Nexus Award for Innovation and a Gold Industry award.  Our Head of Freshness, Rupert Fenton commented "It is fantastic to be recognised for the hard work the team has put in. We had a clear project vision to deliver increased measurability and effectiveness for customers. We've created a suite of planning tools that are a game changer for outdoor media buyers."  Judges described Highly Targeted Outdoor Media as "brilliant and complex analytics, packaged beautifully into a simple and usable product that propels outdoor media into the measurable and targeted world of direct marketing". 

Read More Posted by iSite Media on 28 Feb 2014

The launch of highly targeted outdoor media

On Thursday 15th of August iSite Media announced a new suite of products that will deliver highly targeted outdoor media solutions. A launch event held at The Cloud, Queens Wharf in front of several hundred key agency and media clients provided insight into the scope of the new services.  We have worked alongside third party geo-spatial experts and data analysts to analyse hundreds of thousands of road journeys, map over 22,000 bus routes and build a proprietary business location database. This analysis has been cross referenced with census and purchasing data to create a highly targeted approach to the use of outdoor advertising in NZ.  "Bus advertising is uniquely flexible so it is perfectly positioned to deliver these targeted campaigns. There is a demand from our customers to improve the measureability of bus advertising so we have delivered an independently audited bus visual system that works with road user journey data to deliver an audience opportunity to see (OTS). We've framed this as a daily count to dovetail with the existing currency of billboard visuals. iSite Media is committed not just to delivering the best Outdoor Advertising products, but also to improving the science behind the art of delivering an effective campaign, says CEO, Wayne Chapman.  For more information please contact Rupert Fenton on 09 360 5637 or     

Read More Posted by iSite Media on 20 Aug 2013

iSite Media 'Highly Commended' at CAANZ Media Awards 2013

iSite Media are excited to announce our recent Highly Commended win for Media Brand of the Year at the CAANZ Media Awards, which took place on Thursday 11th April. Up against the likes of TVNZ and Adshel, iSite Media were honoured to be acknowledged in such great company. The award is a first in this category and recognises the dedication to grow and develop the transit brand. It is a great sign for the Out of Home Industry to be acknowledged among respected media brands.

Read More Posted on 18 Apr 2013

A strong start to 2013 for Outdoor Advertising

The Outdoor Media Association of NZ (OMANZ) recently announced a strong start to 2013 with Q1 revenue numbers reported. Gross Media Revenue for the Industry increased to $15.4 million, compared to results of $13.3million for the same period in 2012, a 16% increase. Jo Davenport, Marketing and Communications Manager of OMANZ said: "This is a great start to the year for the Outdoor sector, especially coming off the back off a slower 2012. Key macro and media indicators point to a more positive year for Out of Home advertising and continued growth" "No matter how you look at it, OOH is firmly entrenched in the media mix for the future. The closer an advertising message is to people as they live their everyday lives the more meangingful it becomes in terms of connecting with that audience. That means as other media audiences fragment OOH retains its relevance. Outdoor is well-positioned to leverage its unique advantages and provide real cut-through for brand campaigns" Plans are for another busy year for the OOH sector with media member operators investing in the future diretion of the industry. This commitment to the sector was highlighted with both Adshel & iSite Media being selected as two of the four finalists in Media Brand of the Year category at the recent CAANZ Media Awards, with iSite Media awarded Highly Commended Media Brand of the Year. OMANZ is also working on new initiatives, and will continue to raise the profile of OOH Advertising, including the continued sponsorship of the Out of Home Category at AXIS 2013. "OOH is such a visual medium, and great creative helps to effectively drive an advertising message. We're commited to supporting a strong advertising industry that celebrates creative excellence - and the continuation of our association with the 2013 AXIS Awards allows us to do that" For further details please visit

Read More Posted by The Outdoor Media Assosciation of NZ (OMANZ) on 18 Apr 2013

OMANZ - Changing of the Guard

iSite Media are proud to announce the newly elected chairman of OMANZ (Outdoor Media Association of New Zealand) as our very own CEO, Wayne Chapman. Wayne will be replacing former Chair, Phil Clemas of APNO New Zealand. 2013 is set to be an exciting year for the Out of Home industry with early signs indicating growth off the back of a challenging 2012. The industry as a whole is focused on innovation so expect to see some exciting new initiatives this year. For further details please visit the OMANZ website on

Read More Posted on 14 Mar 2013