case study: "brand x" fmcg client

In March 2010, "Brand X” launched a brand new FMCG product into the New Zealand market through a combination of Billboard and Fullback bus advertising.

Running for 2 months, the campaign was focused around the main metropolitan areas of Auckland, Wellington and Christchurch with the objective of increasing awareness of the new brand in the market, whilst driving purchase intent amongst their target market.

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