the effectiveness of out of home advertising

iSite Media are continuing our commitment to leading the Out of Home Industry through investment into programmes and initiatives designed to consolidate the market, increase insight, encourage innovation and improve the effectiveness of the medium.

To this end we have completed five locally produced, third-party research case studies that demonstrate Outdoor's effectiveness in increasing reach and awareness in advertising campaigns.

The research studies explore the power of good creative, spontaneous recall of brands and the effect of outdoor advertising on brand momentum, perception and preference.

big picture research

Undertaking projects in New Zealand, Australia and beyond, Big Picture is one of the fastest growing marketing strategy consultancies in New Zealand.

To ensure that the outdoor marketing component is on strategy we engaged Big Picture to conduct research on some of our outdoor campaigns to measure their impact and effectiveness.

Contact iSite Media for the expanded versions of the case studies and for further information on conducting Out of Home research for your next advertising campaign.