Reach & frequency for buses
We retain our leadership position in New Zealand outdoor advertising in part because we have market-leading insights and measurable data that keeps us ahead of the game. We created Reach & Frequency for buses using data and technology to run complex algorithms that make us measureable, accountable and able to deliver insights on how to plan the most effective campaign.
What does it do?That part is simple.
- Reach & Frequency delivers the unique audience for your campaign & how many times your advertising can be seen
- Using census data we can plan a campaign that spends more time in front of your target audience
- With credit and debit data we can put your campaign where people are spending more on your products
- It enables easy comparison with other traditional media formats that use R&F as a measurement tool
We will make your campaign work harder for your money. Seems like a lot of extra work? Don't worry our Insights team will help plan and map a campaign for you.