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//home/ why ooh works/

THE POWER
OF OOH
ADVERTISING

PEOPLE NOTICE OOH ADVERTISING Out of Home Advertising is a highly visible medium that provides instant impact and appeal to mobile consumers. It offers a visual cue to your brand campaign on a scale other mediums are unable to match. Our wide range of iSite formats provides the flexibility to showcase your brand in alignment with your campaign strategy.
THE RIGHT PEOPLE NOTICE OOH ADVERTISING OOH enables you to speak to your target market in a relevant, tailored way which maximises communication effectiveness and minimises wastage. OOH typically reaches mobile consumers when they are in a state of greater focused attention, enabling brand saliency and purchase consideration. Targeting can be refined on the basis of the destination, demographic or geography.
PEOPLE LIKE OOH ADVERTISING One of the key drivers of OOH effectiveness is it's low levels of ad avoidance compared to other media. Research by Colmar Brunton shows 85% of people surveyed don't mind billboard advertising, in fact 40% of people actually like it. Unlike traditional interruptive media OOH creates a high exposure opportunity to see and invites consumers to take a closer look. The purity and clarity of the creative allows your brand message to resonate with those receptive consumers, while being less likely to alienate the broader community. By engagement rather than intrusion consumers acknowledge that OOH seeks to add value, through awareness or entertainment, rather than creating resentment by demanding they stop what they are doing. This respect for the consumer translates into benefits for both OOH and your brand.
OOH ADVERTISING OFFERS GREAT VALUE The long shelf life and continuous presence of a billboard or other format compares favourably with other media and makes Out of Home Advertising accessible for all budgets. In addition to working 24/7, Out of Home Advertising works in conjunction with other media to extend your campaign and enhance your message. It is a cost effective way to get your brand to consumers when they are on the move and in purchasing mode.