INDUSTRY
RESEARCH
NEW ZEALAND
RESEARCH
PACIFIC BLUE OUT OF HOME CAMPAIGN TRACKING - 2008
We have undertaken some industry research that has knocked the socks off us and the client!!
We acknowledge that the research available for Out of Home is not as plentiful as we all would like and we watned to make an investment to provide the industry with something to take to their clients that backs up the benefits of Out of Home.
Pacific Blue ran an Out of Home advertising campaign with iSite utilising our Wellington coverage, including the Wellington Airport and our Bus fleet. The main part of the campaign started in July and continued on throughout the rest of the year.
A few outstanding results include:
For more information or details about this research please contact your agency manager >>
WHAT DO CONSUMERS THINK OF ADVERTISING? (NZ)
ANZA and Nielsen investigate Kiwi consumer attitudes towards advertising, Nielsen were asked to investigate Consumer Segmentation in New Zealand and give members a more detailsed insight ionto the New Zealand advertising audience. more>>
We have undertaken some industry research that has knocked the socks off us and the client!!
We acknowledge that the research available for Out of Home is not as plentiful as we all would like and we watned to make an investment to provide the industry with something to take to their clients that backs up the benefits of Out of Home.
Pacific Blue ran an Out of Home advertising campaign with iSite utilising our Wellington coverage, including the Wellington Airport and our Bus fleet. The main part of the campaign started in July and continued on throughout the rest of the year.
A few outstanding results include:
- Over the course of the campaign Pacific Blue had top of mind recall nearly twice that of any other airline
- Overall awareness developed strongly to reach a steady level at just over 70% in the last weeks of tracking
- A 39% increase on awareness at one of the locations, with others reaching similarly impressive results
For more information or details about this research please contact your agency manager >>
WHAT DO CONSUMERS THINK OF ADVERTISING? (NZ)
ANZA and Nielsen investigate Kiwi consumer attitudes towards advertising, Nielsen were asked to investigate Consumer Segmentation in New Zealand and give members a more detailsed insight ionto the New Zealand advertising audience. more>>
INTERNATIONAL
RESEARCH
ALLER-EZE (UK)
Aller-eze wanted to alert consumers to the fact that Aller-eze was now available from pharmacies in both spray and drop form. more>>
BACARDI ((UK)
Bacardi wanted to reach its target audience and create an easily recognisable brand symbol. more>>
Aller-eze wanted to alert consumers to the fact that Aller-eze was now available from pharmacies in both spray and drop form. more>>
BACARDI ((UK)
Bacardi wanted to reach its target audience and create an easily recognisable brand symbol. more>>
BLOCKBUSTER (US)
Blockbuster wanted to generate awareness of their newest movie releases in order to motivate customers to develop a relationship where the custmer see's that Blockbuster is where the latest movies can be found. more>>
KELLOGS (USA)
Kellogs wanted to motivate health conscious adults to try Special K's "Kick Start" diet as well as wanting to bring messagse to places where people had a heightened awareness of how they look. more>>
LEVI'S (USA)
Levi Strauss and Company wanted to create a campaign that repositioned the existing brand lines of Levi's Jeans for Women. more>>
SONY (USA)
Sony wanted to create awareness and create purchase intent among mobile business professionals for SONY's new, super slim super powerful laptop. more>>
STARBUCKS (USA)
Starbucks wanted to boost their same store holiday gift sales and increase awareness of the Holiday Angels Toy Drive.more>>
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